My career so far
My move into content design was less of a career change than it might sound. I started out working on streaming services in the media industry, using audience insight and data to decide what people saw. Over time, I realised the part I cared about most was making digital experiences clearer and easier to use. At BT, that became my first dedicated content design role in 2020.
Now, I'm a Senior Content Designer at ClearScore. I started by improving complex financial journeys through research and UX writing, including doubling conversion in our Open Banking journey. Since then, my role has expanded into marketplace strategy, experimentation, global content operations and leadership.
I spend as much time improving how content gets made as I do designing the content itself. That includes shaping our CMS workflows, creating governance and self-service systems, mentoring designers and building AI tools that help other teams produce quality in-product content for our users.
In good company
Some of the places I've worked along the way.
Beyond work
Travel, photography, football and food. A few of the things keeping me busy when I’m not designing.
