My impact
I raise the quality of work beyond my own remit through partnerships, mentoring, enhancing content processes and implementing AI tooling that other teams rely on.
Leading the Plain Numbers Partnership
I lead ClearScore's relationship with Plain Numbers, establishing company specific awareness sessions and adding an additional six certified Plain Numbers practitioners. The partnership has become foundational to how we set shape our approach to clear financial content, content architecture and governance.
Enabling teams to deliver high quality content
I turned our content style guide into an AI tool that colleagues use to provide UX writing for in-product content. More than 30 people used it across 140 conversations, extending content design support beyond content designers, providing quicker delivery of high quality content without causing bottlenecks.
Mentoring & Development
I develop product designers through mentoring, from 10 dedicated sessions with one designer in 2025 to formal mentoring for multiple product designers across our global markets in 2026. This is to upskill their content design, design leadership and influence skills while working in multidisciplinary squads.
Made campaign delivery faster and more self-sufficient
I redesigned campaign delivery around reusable frameworks, CMS templates, live previewing, working with engineers to standardise UI components and having a clearer compliance sign off. This reduced campaign effort by 30–50%.
Milestones
2024
recognised in Innovate Finance's Pride in Fintech Powerlist
Made the top 50 list for outstanding contributions to the LGBTQ+ fintech community.
2024
promoted to Senior Content Designer
Promotion to IC4 level, set content direction across ClearScore's Marketplace and mentored junior designers on the team.
2023
PROVING ROI WITH CONTENT TESTING
Gained a UX Content Collective certification after completing a course in content testing and measurement, building the case for content decisions grounded in evidence rather than opinion.
2022
QUALIFIED MENTAL HEALTH FIRST AIDER
Trained to recognise the signs of mental health difficulties, offer initial support and connect people with the right resources, at work and in the community.
2020
MOVED INTO CONTENT DESIGN
Made the shift from BT TV editorial to content design, leading discovery workshops and working on landing pages and app content for BT Broadband and EE Mobile.
2018
LEAD VOLUNTEER, CALM
Selected to represent the Campaign Against Living Miserably (CALM) at public events and employee conferences, and to induct and support new volunteers joining the suicide prevention charity.
2014
GRADUATED WITH FIRST CLASS HONOURS
BSc Communications, Media and Society at the University of Leicester, with a dissertation on how production and distribution practices were changing media viewing habits.
Shaping culture
2023: Led the ClearScore Pride fireside chat, fostering inclusion and community within the company.
I bring a content designer's approach to company culture: I interviewed colleagues, synthesised what I heard and co-wrote ClearScore's refreshed behavioural principles, then presented them to the whole company. I've also hosted a Pride fireside chat and led Black History Month, because inclusion is a design problem too.
2024: Spearheaded Black History Month, highlighting the importance of diverse voices in financial services.
2025: Conducted internal user interviews on our behavioural principles and presented new, refreshed principles at the company's summer event.
